KORENG
HOTEL & RESORT · REAL ESTATE DEVELOPMENT · AX

From site review
to opening and operations.

THE NS HOLDINGS Co., Ltd. is a Seoul-based management consulting firm with four divisions: hotel & resort development, hotel & resort operations, real estate development, and AX solutions. Drawing on our CEO's 40 years in the hotel and resort field and a network of finance, construction, design and operations specialists, we shape the right service for each project and build results together with owners and investors.

Discuss a project Our services
40 yrsin design, construction, operations and development
9hotel projects the CEO worked on before founding the firm
17development projects reviewed and documented since 2023 (pre-construction)
ABOUT

Sustainable development,
operations built around you

Our CEO has spent four decades in tourism and hospitality, from design offices and construction sites to the owner's side of hotel development. Together with trusted partners in finance, construction, design and operations, we put together the right team for each project, reduce risk through careful analysis, and propose mid- to long-term strategies grounded in feasibility.

BUSINESS MODEL From planning to delivery, we lead the project with you. We take on planning and project management on behalf of landowners and project owners, and stay involved from development through to operations.
Site and drawing review
Site and drawing review
Financial model and investment materials
Financial model and investment materials
Project management meetings
Project management (PM) meetings
VISION From the land
to the places where people stay
PURPOSE

We exist so that the land and work entrusted to us
bring lasting good to the people who live there.

Read our purpose and vision →
01 · HOTEL & RESORT DEVELOPMENT

From project planning
to opening and operations

At every stage of a hotel or resort project we carry out the reviews it needs and produce the documents to match, managing schedule, cost and partners on the owner's side.

The owner's perspectiveWe check schedule, cost and quality for the owner — not for the contractor or designer — and report the options and evidence needed for each decision.
Development that knows operationsOur hotel facility and operations background lets us review circulation, back-of-house, MEP and FF&E for operating efficiency, so less has to be fixed after opening.
The right team, connectedFrom a long-standing network in finance, construction, design and operations, we recommend specialists and partners suited to the size and nature of the project.
  1. 01Site review"What can be built on this site?"We analyze land-use plans, title records, auction listings, slope and cadastral data to confirm the site can be developed.
  2. 02Feasibility"Does the project work?"Feasibility studies and private PF cash-flow analysis compare use, scale and revenue structure.
  3. 03Business plan · IR"What do investors need to see?"Business plans, proposals and investor presentations prepare you for investor discussions.
  4. 04Partner line-up"Who do we work with?"We connect finance, design, construction and operating partners and document partner due diligence.
  5. 05Project management (PM)"Are schedule and cost on track?"We set up the master schedule, R&R and WBS, and verify construction cost and progress from the owner's side.
  6. 06Opening · operations"Who runs it after opening, and how?"We review operating structures and operators, and continue with operations consulting after opening.
Development projects reviewed since 2023 17projects From hotels and tourism complexes to housing and logistics, these are projects for which THE NS HOLDINGS prepared review documents, including ones that stopped at the review or proposal stage.
Types

Hotels · ResortsTourism · LeisureTownhouses · ApartmentsPool villas · PensionsLogistics centersParks · Public facilities

Regions

SeoulGyeonggiGangwonChungnamGyeongbukGyeongnam

DeliverablesBusiness proposals, project reviews, feasibility reports, private PF cash-flow analyses, schedules and R&R, partner due-diligence reports, investor presentations (IR)
LandownersWho want to know what can be built on their land, and whether the project is feasible
Owners · DevelopersWho need feasibility reviews and an owner's-side project management partner
Investors · LendersWho need project review materials for investment decisions
Hotel · Property ownersWho are considering a renovation or better operations
PLANNING & REVIEW CASES · HOTELS AND TOURISM
Boryeong, ChungnamSmall-scale tourism complex master plan2025
  • Mixed tourism complex with a hotel and senior housing
  • Review of the development plan and a revised site layout
  • Development schedule and project R&R
  • Scope design for project management
Gyeongju, GyeongbukDowntown tourist hotel review2025
  • Height-district and parking ordinance review
  • Visitor statistics and hotel rate analysis
  • Feasibility by candidate site
  • Distributed-hotel operating model
Sinseol-dong, SeoulNew hotel on Cheonggye 8-ga2024
  • Site analysis in a general commercial zone
  • Land-use plan and building scale review
  • New hotel project review report
Chuncheon, GangwonHotel development proposal2023
  • Tourism demand analysis (national travel survey)
  • Hotel development business proposal
  • Construction cost estimate discussions

※ Clients and detailed figures are kept confidential.

Reviewing a development project? The first 30-minute consultation is free; document review and reports are provided as a paid diagnosis. Discuss a project
TRACK RECORD · CEO

Key projects in our CEO's career

※ Projects the CEO worked on with previous employers, before THE NS HOLDINGS. Roles are as held at the time.

Contractor, operator, owner — he has worked in all three seats of the hotel and resort business.

1986 – 1990Design & constructionArchitectural design and site work at a contractor and a design office.
1990 – 2001Hotel construction managementConstruction management and maintenance for hotels in Jeju and Seoul.
2002 – 2010Construction & development PM, USASite management and PM for hotels and housing in New York and New Jersey.
2011 – 2023Head of Hotel DevelopmentLed development and construction management for six Stanford hotels.
2023 –CEO, THE NS HOLDINGSLeads hotel, resort and real estate development consulting.

Having lived through both the construction site and post-opening operations, we act as the owner's partner and catch operating problems at the design stage.

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Namseoul Plaza Hotel & Casino Jeju (former)
JejuCheonwon Industrial (1990–2001)

Namseoul Plaza Hotel & Casino Jeju (former)

203 rooms · Hotel & casino
Construction management · Maintenance
Seven minutes by car from Jeju International Airport. Opened in 1986 and renovated in 2019, it now operates with 203 rooms.
The Ritz-Carlton Seoul (former)
Gangnam, SeoulCheonwon Industrial (1990–2001)

The Ritz-Carlton Seoul (former)

375 rooms · 5-star hotel
Construction management · Maintenance
Near Sinnonhyeon Station. With 375 rooms, it was one of Korea's leading five-star hotels and a Gangnam landmark.
Holiday Inn Long Island City
New York, USABethel General Construction (2003–2009)

Holiday Inn Long Island City

New-build hotel
Construction site management
A Long Island City hotel with Manhattan views, 25 minutes from JFK Airport.
Stanford Hotel Seoul
Sangam, SeoulStanford Group (2011–2023)

Stanford Hotel Seoul

239 rooms · Deluxe hotel
Owner's-side project management
A 239-room deluxe hotel for business travelers — the only deluxe hotel in the Sangam Digital Media City.
Stanford Hotel & Resort Tongyeong
Tongyeong, GyeongnamStanford Group (2011–2023)

Stanford Hotel & Resort Tongyeong

246 rooms · 5-star hotel & condo
Owner's-side project management
246 units (144 hotel rooms, 102 condo units). A five-star hotel with a rooftop infinity pool and sky lounge.
Stanford Inn Busan
Nampo-dong, BusanStanford Group (2011–2023)

Stanford Inn Busan

132 rooms · 3-star business hotel
Owner's-side project management
A 132-room business hotel next to BIFF Square and Jagalchi Market.
Stanford Hotel Myeongdong
Myeongdong, SeoulStanford Group (2011–2023)

Stanford Hotel Myeongdong

234 rooms · Hotel
Owner's-side project management
234 rooms with a café, restaurant, bakery and fitness center; global brands occupy the first and second floors.
Stanford Hotel & Resort Jeju
Aewol, JejuStanford Group (2011–2023)

Stanford Hotel & Resort Jeju

81 keys · Pool-villa hotel
Owner's-side project management
A luxury pool-villa hotel with 66 hotel rooms and 15 pool villas.
Stanford Hotel Andong (hanok style)
Andong, GyeongbukStanford Group (2011–2023)

Stanford Hotel Andong (hanok style)

About 120 rooms · Hanok-style hotel
Project planning
Near the Gyeongbuk Provincial Government, planned and developed as a hanok-style hotel in keeping with nearby Hahoe Village. About 120 rooms and a convention hall.
02 · HOTEL & RESORT OPERATIONS

Hotel & resort operations consulting

We improve operating efficiency and guest satisfaction to give owners a stable revenue structure.

Hotel front desk
Operating structureHow, and with whom, the hotel will run.
  • Management contract, lease, franchise or owner-operated
  • Operator and brand shortlists, proposal comparison
  • Contract terms: fees, guarantees, termination
Pre-opening supportReady to sell from day one.
  • Organization, staffing, hiring and training plan
  • FF&E and OS&E budgets and procurement
  • Reservation and PMS systems, sales channels
Diagnosis · revenue improvementFind the problems in the numbers, then act.
  • Revenue, cost, facility and guest diagnosis
  • Room rate and channel improvements
  • Maintenance and energy cost savings
Experience-led operating modelsRevenue beyond room nights.
  • Local experiences and tourism programs
  • Distributed (horizontal) hotel model
  • Leisure content such as park golf
HOW WE WORK · FIVE STEPS
  1. 01AssessmentWe review rooms, F&B, staffing and facility data and visit the property.Assessment memo
  2. 02Revenue structureWe break revenue and cost down by line to find where the problems are.Operations report
  3. 03Improvement planWe propose changes to operating model, staffing, products and pricing.Improvement plan
  4. 04Action planWe set the timeline, owners and partners needed, including the operator.Action plan
  5. 05Performance reviewWe track the KPIs agreed with the owner on a regular basis.Review report
Operating model case 1 · 2025 Distributed hotel in downtown Gyeongju Several small downtown buildings brought together under one hotel brand and combined with local experience programs. Long-term leases on existing buildings keep the upfront investment low and let the hotel grow with the neighborhood.
Main and lodging buildingsA main building for front desk, lounge and tourist information, networked with small buildings and hanok stays
Partner shops · experiencesPartner cafés and restaurants held to the hotel brand's standards, plus night tours, history walks and craft workshops
Revenue mixRooms, experience programs, F&B partnerships, merchandise and space rental
Operating model case 2 · 2025 Leisure content for a tourism complex A park golf facility inside a tourism complex structured as a stand-alone business, with materials prepared for investors.
Business planMarket, build and running costs, membership, clubhouse, tours and tournaments, marketing and roadmap
Site and permit reviewLand-use conditions, terrain and environment, and required permit procedures
Investor presentation (IR)The business plan rewritten as an easy-to-read deck for investors
Concerned about the returns of an operating hotel or commercial property? Talk about operations
03 · ENGINEERING & DEVELOPMENT

From development feasibility
to entitlements and completion

One team takes a site from due diligence through entitlements, master planning, design and construction management. We review regulations and procedures first, then set out a feasible path and timeline.

  1. 01Site due diligenceWe check land-use plans, land category, slope and cadastral data to confirm the site can be developed.
  2. 02Entitlement strategyWe review zoning and district unit plans and, where needed, urban development procedures to find a workable path.
  3. 03Master planningWe compare site layout and massing options and set out the building outline.
  4. 04Feasibility · financeWe prepare a preliminary pro forma and review the PF structure.
  5. 05Design · construction controlWe manage cost and schedule and supervise the site.
  6. 06Completion · operationsWe carry through to leasing or sale options and post-completion operations.
Rooted in design and constructionOur CEO started in design offices and on construction sites and has supervised projects in Korea and abroad. We read drawings and sites together and check cost and schedule for the owner.
Experience across asset typesIn the US he led new hotels, housing, a logistics center and a factory as PM; in Korea we review logistics centers, apartment complexes and housing estates.
Permit path firstFor sites under green-belt or natural green-zone controls, we start with release, rezoning and urban development procedures, and report what is possible and how long it takes.
DEVELOPMENT REVIEW CASES · LAST TWO YEARS
Icheon, GyeonggiJangpyeong-ri logistics center2025
  • Two cold-storage warehouse buildings
  • 92 loading docks on three sides
  • District unit plan amendment review
  • Preliminary feasibility (lease and sale)
Chuncheon, GangwonOnui-dong apartment complex2025
  • 57,509 ㎡ site · 999 units of 84 ㎡
  • Urban development review: natural green zone to Type 2 general residential
  • Benchmark analysis at 250% FAR
  • Procedure and timeline review
Yangpyeong, GyeonggiMunho-ri housing village2025
  • Feasibility study for 6 parcels, 9,345 ㎡
  • Massing study with five layout options
  • PF scenarios and WBS
Guri, GyeonggiAcheon-dong feasibility review2026
  • 13 parcels, about 99,000 ㎡ (30,000 pyeong)
  • Green belt and urban master plan review
  • Release and rezoning options and strategy
Other reviewsPungyu logistics park, Gimhae (Gyeongnam) · Osan-ri apartments · Sinbuk-myeon development, Pocheon (Gyeonggi) · Beoseon-gol development, Namyangju (Gyeonggi)
PLANNING CASES · LAYOUT AND MASSING PREPARED AT THE REVIEW STAGE
Site plan, Jangpyeong-ri logistics center, Icheon
Icheon logistics centerSite plan for two cold-storage buildings with 92 loading docks on three sides.
Massing study, Munho-ri housing village, Yangpyeong
Yangpyeong housing villageOne of five massing options fitted to a 9,345 ㎡ sloped site.
Site plan, Onui-dong apartment complex, Chuncheon
Chuncheon apartment complexSite plan for 999 units of 84 ㎡ on a 57,509 ㎡ site.
Wondering what can be built on your site, or whether it can be permitted? Discuss your site
INSIGHTS · BLOG

Numbers and stories
from hotel development

Recent posts from our Naver blog. Posts are written in Korean; select a title to read the full post on the blog.

시장 브리프 · 2026.11.03서울 호텔 2026년 3분기 — 방은 적고 단가는 올랐다서울 호텔 2026년 3분기 — 방은 적고 단가는 올랐다 2026년 9월까지 나온 공개 자료로 서울 호텔 시장을 정리했습니다. 결론은 세 줄입니다. 첫째, 손님은 늘었습니다. 2026년 1~8월 방한객은 1,505만…Read on the blog (Korean) →블로그 및 회사소개 · 2026.10.23호텔 개발은 어떤 사업인가 — 이 블로그를 시작하며호텔 개발은 땅이나 건물에서 시작해 설계와 허가, 공사를 거쳐 문을 열고, 그날부터 매일 손님을 받는 일입니다. 아파트나 오피스는 준공과 분양·임대로 사업이 한 번 끝나지만, 호텔은 준공이 시작입니다. 건물의 가치가…Read on the blog (Korean) →
More insights
04 · AX SOLUTIONS · AI TRANSFORMATION

Less busywork, a stronger core business

As a hotel development firm, we first used AI to build systems for our own work. We now build websites and business systems for small businesses the same way.

AX solutions

Case · Sales management system

Demo available
Sales management dashboard (sample data)
We moved a delivery business from order and payment through month-end close into one system: bank deposit matching, barcode shipping, 12 Excel documents and a work chatbot.
ERP · SFA · RPALearn more →
Services Business process designBPR Business management systemERP Customer and sales managementCRM · SFA Marketing automationMA Workflow automationRPA Dashboards and reportingBI Websites and platformsWEB Operations and maintenanceSM More on AX solutions →
Have an invitation? Enter your invitation code to sign up for the demo system. The demo system is in Korean.

NETWORK

Industry network

Trust built over the years with specialists in finance, construction, design and operations lets us assemble the right team for each project.

Finance · Asset managementPF structuring, funding discussions and investor introductions
ConstructionCost review, contractor recommendations and schedule coordination
Design · InteriorsMaster planning and renovation and interior design coordination
Hotel operationsOperator introductions and operating model review

※ Partner names are published only with their consent.

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